News

Attracting Visitors Made Easier With Movement

The biggest and newest shopping centre in Abu Dhabi, the Abu Dhabi Mall, is using an Olympian 4.5 automotive turntable from British Turntable Co of Bolton to entice visitors through its doors.

Bought by the mall management from the company's distributors in Dubai, Metel Trading, the turntable will be used throughout the year to promote a range of cars from different manufacturers and for other seasonal promotions. First turn on the Olympian was given to a Porsche Boxster SS, which looked magnificent as it revolved elegantly in its smart new surroundings.

Turntables are used extensively in shopping centres for seasonal displays and to highlight special promotions, increasing visibility and enhancing the profile of a wide range of products. They make frequent appearances during the Christmas festive season revolving large (sometimes up to 12m high) and small trees. At Merry Hill in Brierley in the West Midlands, a Midi Carousel is used permanently within a secure booth to draw attention to wedding apparel available from a local retail outlet, while in a shopping centre in Jakarta, Indonesia, a Merlin 'S' 21 car revolve has been used to display another car, this time the Volvo S40 2.0 Turbo.

The reason for their popularity is simple - they attract attention and draw the eye to the moving display. At the same time, British Turntable units are very cost-effective, as they can be hired, if necessary for short promotions or seasonal displays. In the UK, British Turntable offers short-term hire units from a few centimetres to 10m in diameter from depots in London, Birmingham and Manchester, and worldwide from the company's extensive network of distributors.

Further information can be obtained from Phil Childs, tel: +44 (0)1204 525626, fax: +44 (0)1204 382407, e-mail: info@turntable.co.uk.