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British Turntable Adds Western Promise

The Millon Collection of Oldham has created an eye-catching window display with just a hint of Western promise by introducing a British Turntable revolve to showcase some of its most attractive designer fashions.

The Millon Collection is a popular source of modern Asian fashion in the north west of England as it retails designer shalwar kameez and jewellery, including Rang, Mendhi and Punjab Textiles, names readily available in London but only in a handful of places in the rest of the UK.

The shop has been designed to change perceptions and the experience of shopping for designer Asian fashion by introducing a more Western feel. A state-of-the-art look and feel with wooden floors, concealed lighting and spacing creates a more dynamic and enjoyable environment for all lovers of Asian fashion. The fashion jewellery is unlike the heavy gold jewellery normally associated with Asian dress, and its quality affordable modern basics and more upmarket wedding outfits reflect more muted or earthy colours.

Manager, Kashif Ashraf and staff at the shop are delighted with the added appeal the British Turntable B200 unit brings to the window display. "It really adds impact," says Kashif, "and has literally made people stop in the street. Using the simple concept of movement to draw attention to merchandise is almost unheard of in Asian fashion outlets, yet it's a wonderful way to show off our latest fashions. It fits perfectly with our aim to move away from the more traditional and generate a more modern, vibrant shopping environment for our customers to enjoy."

The B200 revolve is one of more than 100 standard products offered by British Turntable in its point of purchase and display turntables range, which includes mains or battery-powered options for optimum versatility. The unit is robust and reliable and will give many years of trouble-free service. British Turntable is committed to quality and has recently become one of only a few organisations to be registered to the updated BS EN ISO 9001: 2000 standard.

Further information can be obtained from Phil Childs, tel: +44 (0)1204 525626, fax +44 (0)1204 382407, e-mail info@turntable.co.uk