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British Turntable Revolve Creates a Diamond of a Display
Small point of purchase revolves purchased from British Turntable have enabled Beaverbrooks, one of Britain's best-known high street jewellers, to create dazzling displays of diamond rings at a number of their most prestigious stores throughout the UK.
Beaverbrooks understands the value of turntables when displaying some of their most precious items. Their display of the exclusive Crisscut brand of diamond rings was significantly enhanced by rotating the centre diamond on a PSBT01 unit, creating a sparkling show as the diamonds turned and caught the light from different angles.
Kyle Heywood from Beaverbrooks was delighted with the result. "The service we receive from British Turntable is excellent: they respond quickly to our enquiries and really know what they're talking about. They have a huge range of options suitable fro window and in-store display, and all the products we've used have been very reliable. The PSBT01 units met our needs for the Crisscut displays perfectly."
British Turntable now offers more than 100 standard products to create movement in the retail environment, from simple rotary and rocker units and small battery-powered revolves, ideal where it is difficult to supply mains power, to larger units that can be used on their own or with others to create more complex integrated combinations. Small units can cost as little as £10 each plus VAT. All are reliable and cost-effective, and many are available on short-term hire for temporary or seasonal displays.
One of the main attractions of using movement in display is that a moving display can increase sales significantly: by more than 30%, according to research conducted by POPAI (Point of Purchase Advertising International).
Committed to quality, British Turntable has been developing and manufacturing display movement for more than 40 years and is accredited to the world-recognised quality standard, ISO 9001.
Further information can be obtained from Phil Childs, tel: +44 (0)1204 525626, fax +44 (0)1204 382407, e-mail info@turntable.co.uk.